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It's not hard to find social media marketing tools these days. It's harder to locate social monitoring utilities, in your price range, that do everything your business needs. These 10 simple social tools can help you monitor campaigns and a
Proximity-identification and real-time targeted marketing are the future, and this u2018Minority Reportu2019 type advertising is coming soon thanks to mobile and biometric technology.
The rise of marketing technology and its growing impact on sales and the customer experience has gotten the attention of the CEO. It's also made CEOs aware that CIOs and CMOs arenu2019t playing nice.
The true business value of social media likes, retweets and favorites is questionable, at best, and 2015 could be the year that marketers shift their focus to more tangible business goals and organizational objectives.
Marketing and publishing experts share tips on how to 'fatten up' your content marketing tools with ebooks, as well as offer best practices and advice on how to get the most ROI from your efforts.
Twitter is unmatched in terms of the exposure and interest it attracts throughout the entertainment industry. At CES, Twitter execs explained how its data enables smarter decisions and transforms business practices, in the media world and beyond.
At CES, Google's head of display and video ad products outlined three trends in the world of online video advertising and offered insights for marketers on where the market is headed in 2015.
If youu2019re in the ecommerce or digital marketing business, this is a big time of the year for you. But when it comes to those last-minute shoppers, you should take their money but donu2019t spend a lot of time trying to nurture them to become loya
Marketing automation can help can help businesses better target prospects, find and test new products and services. These 10 startups can help businesses plug gaps in their marketing strategy and offer solutions to problems companies might not even k
Facebook put its money where its metaphorical mouth is when it comes to advertisers' dollars and suggested companies that don't have confidence in Facebook's capability to demonstrate clear advertising ROI should bring their ad budgets
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