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Ferrara Candy, which aims to double in revenues by 2020, is revamping its websites and social media strategy for the 30-and-under crowd.
While advances in marketing technology can help you discover, track and engage customers in new ways, donu2019t be fooled into thinking martech is the silver bullet for all your marketing needs.
A cyber-attack hits you out of the blue u2013 a sucker punch youu2019ll never see coming. EY India's Cyber Resilience War Game stress tests an organizationu2019s incident response, putting its cyber-disaster preparedness through an acid test by
Marketing automation technologies evolved from clunky old robots 'to the next generation sales and marketing assistants [SMBs] have always dreamed of,' according to an infographic from Agile CRM.
Cybersecurity innovation and the role of encryption are potentially putting corporate IT departments and law enforcement at odds.
How to beat your incumbent competitor through marketing... even when startup odds are stacked against you.
Robotics strangely conjures up apocalyptic images of bots going berserk or simply putting us out of jobs. The key lies not in ceding controls to robots, but collaborating with them. Enter: The co-bot.
Enterprise users weigh in on their favorite features and offer suggestions for improvement
Google Analytics 360 Suite, a new marketing cloud platform, is designed to help digital marketers make sense of vast pools of customer data.
Search engine optimization experts bust four common myths about search friendly website design and share best practices for SEO in 2016.
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