Business Operations

Millennials bring consumer shopping tactics to corporate buying

An IBM study of more than 700 people who make corporate buying decisions, including Gen-Xers, people from Gen-Y and millennials, sheds light on notable differences in their motivations to make corporate purchases and offers valuable lessons for B2B m

4 (okay 5) Problems With Social Media Strategies in India

A lot money is being driven into social media marketing. But some of thatu2019s being wasted, unless you apply these fixes.

How marketers can seize the mobile moment

If you think responsive Web design meets your customers' needs, you better think again (and think fast). Mobile users are on the move and want answers quickly. Treating mobility like an extension of your Web presence wonu2019t cut it.

The 6 faces of chief marketing technologists

Marketing now must be well-versed in customer data, analytics, mobile, social and marketing automation tools. Who's going to lead this dramatic and critical transformation? Enter the chief marketing technologist u2013 or chief marketing 'te

Content marketers need to get (really) personal

The good news for marketing tech pros is that customers want personalized service both in-store and online. The downside is that they want to see only what's relevant to them and they will punish brands that don't deliver this. Whatu2019s a

Safexpress Redefines e-Commerce Deliveries

Rubal Jain, MD, Safexpress, talks about the growth potential of e-commerce logistics, why he believes logistics startups havenu2019t taken a lead, and what itu2019s like to work with e-commerce companies.u00a0

Adtech and martech worlds collide

The forces putting advertising technology and marketing technology on a collision course seem inevitable. Will ad agencies be the big loser?

Why Twitter Cards are key to social media marketing

Twitter Cards let you promote brand awareness, drive traffic and ultimately increase sales. You may not be aware of them, but they vastly improve the user experience beyond 140 characters.

Content marketers are overworked and under-performing

Last year, marketers spent more than $135 billion creating digital marketing content. However, much of it is wasted as 70 percent of it isn't being used and social media is littered with failed attempts.

Traction Watch: Unmetric Grows By Helping Marketers Know What Works, What Doesn’t