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IBM and Twitter say they will 'change the way business decisions are made' by pairing Twitter data with IBM's analytics tools and new apps for the enterprise. But CIOs won't buy in until the two companies can bring structure and c
Thanks to access to the latest technology, CMOs have become managers of a potentially prosperous customer journey that runs from initial contact to building loyalty. So why are digital marketers feeling alone and overwhelmed?
The free Internet hangs in the balance as big ISPs, including AT&T, move to kill net neutrality. Here's a simple way you can fight back.
Search engine optimization experts offer insights on the current state of online reputation management and share best practices for managing your company's reputation on the Web.
Search engine optimization experts share tips and tools to help you manage your company's online reputation.
Many social media platforms collect any and all data they can on users to help sell targeted ads. Snapchat says that strategy is 'rude' and 'creepy,' but the reality is the company can't deliver targeted ads even if it wants
The shopping networku2019s CIO says that by using metrics of engagement (as opposed to pure revenue tracking), QVC is able to determine the effectiveness of its omnichannel investment.
Email marketing experts share 12 proven tips for getting customers in the holiday spirit -- and into your store.
Salil Godika, Chief Strategy and Marketing Officer, Happiest Minds, believes that enterprises can leverage disruptive technologies to drive differentiation.
Converting users into customers on Facebook isn't a science, but the social network is quickly becoming a valuable way companies to boost sales. Brands need to embrace potential influencers and provide insights with a purpose if they hope to tur
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