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Social media policies don't need to be long documents filled with legalese. However, you do need to take the time to write a policy that protects your brand while empowering employees to communicate on today's most popular mediums. Here are
Advertisers on Twitter can now create campaigns with specific objectives in mind and pay only when those goals are met. The shift away from a cost-per-engagement model puts the company on pace with Facebook and its refined ad structure.
The largest platforms in social media continue to make it easier for brands to generate leads. Some of the most effective methods are also the easiest to deploy. Hereu2019s five ways marketers are generating leads on Facebook, Twitter, Instagram and
Apart from using sophisticated security solutions to ensure protection from insider security breach, CIOs should block unauthorized access to sensitive applications says Sanjay Deshpande, CEO, Uniken.
Itu2019s becoming clear that marketers call the shots these days and that CIOs must appeal to them to remain relevant. This means IT leaders will need to learn marketing buzzwords -- as well as tech words to avoid -- in order to communicate better.
The head of digital architecture at MasterCard says marketing should bring in IT at the beginning of technology vendor discussions. The director of customer engagement at Cox Media Group agrees, but she adds, u2018There's a time and place for r
Will service automation sound e-mailu2019s death knell? Indian CIOs debate.
You don't have to be an SEO expert to boost your website's search engine cred. The SEO community shares tips on how individuals and organizations without SEO expertise can increase their sites' search engine rankings.
Today's hyperactive users present brands with exponentially more opportunity than the passive audiences of years passed. On YouTube, users are seeking out and finding the content they want with no direction. To tell your brand's story there
Twitter is at a crossroads as it strives to improve user experience and leverage greater opportunities in advertising and commerce. With a user base just one-fifth the size of Facebook, the company is beginning to change the script -- and it's w
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