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USAA rebuilt IT as a for-profit subsidiary, turning IT services into products and IT employees into product managers. The dividends for the business have been great.
When it comes to online shopping experiences, the new normal is for brands and merchants to engage customers wherever they are, react on the fly to changing consumer needs, and constantly iterate on the commerce experiences they deliver.
Evolving from a cost center, IT is taking on the character, rigor and practices of a business within a business. It won't be easy, but for CIOs it's a matter of survival.
USAA educates its IT employees on business basics so that they will understand and can even help manage IT's business within the business.
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