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The ubiquitous convenience store chain updates its loyalty program from punch cards to a mobile app for super-frequent patronsu2029
Marketing and brand experts share insights on how to ensure the accuracy of a Wikipedia page without overstepping your bounds and drawing the ire of the Wiki community.
There are right ways and wrong ways to maintain Wikipedia pages, and these 12 dos and don'ts can help you avoid the most common mistakes organizations make when trying to manage, or manipulate, their Wikipedia presences.
Experts in new business acquisition discuss the best places and ways to find prospective buyers for your products or services.
The speed and scale of business today means few companies can have a personal relationship with their customers like the shopkeepers of yesteryear, but data and marketing automation can help fill the gap.
A handful of professional digital marketers weigh in on their favorite marketing automation tools, and spotlight pros and cons of each. Some of the picks were the usual suspects u2014 HubSpot and Hootsuite u2014 while others were surprises.
Brad L. Peterson, partner and co-leader of the business and technology sourcing practice of law firm Mayer Brown, discusses how new digital services are disrupting the IT outsourcing industry and what this means in terms of how outsourcing contracts
Ecommerce, security and digital marketing experts discuss 16 steps ecommerce business owners and managers should take this fall to maximize holiday sales.
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